Facebook: The New Retention Tool?

eLearning , In the news , Retention , SmarterServices

Facebook is all the rage. Everyone I know has a Facebook account.  It's no wonder everyone under the sun seems to be doing studies about Facebook and how it is impacting our culture, education, social habits, and consumer spending. In relation to education, The Chronicle of Higher Education references multiple reports in this article including a recently published study in The Journal of College Student Retention that found a connection between the likelihood of Facebookers returning to their initial college after their freshman year. 

While little if any academic impact is noted, it turns out that using social media like Facebook helps students connect, meet friends, and find a place to fit.  This phenom translates into a stronger support system resulting in students staying in school longer.  While all don't admit to being social creatures and may have a "solitary" learning style, the latest findings echo everyone's need to "belong".  Connection gives us identity and draws us to finish what we started when we have others cheering us on.